BrandMover® · Brand & AI Opportunity Audit
Every blind spot,
surfaced.
One ranked move.
Your Brand Audit with 220 checks across 20 technical disciplines + 80 strategic signals only a human strategist can score —
including GEO & AI answer visibility — the layer most audits leave switched off.
Delivered in 5 business days as a complete, ranked action map.
€680 · Fixed price · 5-day delivery
Credited in full against any BrandMover engagement booked within 30 days.
Brand Audit Architecture
Two layers.
One complete picture.
Free tools surface the technical layer. This audit adds 80 strategic signals no automation can score — positioning, message, offer, conversion flow, and the one layer most agencies leave dark: whether AI search recommends you.
220
Automated BrandMover analysis engine
Your site is crawled, rendered and scored across 20 technical and on-page categories. Every check carries a severity level — 🔴 critical · ⚠️ fix · ✅ pass — and a 1–10 impact rank. Fast, objective and repeatable.
80
Strategic BrandMover human layer
A BrandMover strategist scores what no tool can judge: whether your positioning is sharp, whether your message converts, whether buyers can find you via AI search. These 80 signals are where the revenue is hiding.
Part A — Automated Intelligence
220 rules.
Every technical dimension.
Your site crawled and rendered end to end. Every result severity-ranked — so you know exactly what to fix first and why it matters.
Accessibility
WCAG 2.2 compliance from colour contrast and focus visibility to ARIA correctness, keyboard navigation, screen-reader support, form labelling and touch-target sizing. The largest single category for good reason.
WCAG 2.2Performance
Core Web Vitals (LCP, CLS, INP), render-blocking resources, compression, caching, HTTP/2, font loading, JS weight and duplication.
Core Web VitalsCrawlability
robots.txt correctness, sitemap integrity and coverage, indexability conflicts, redirect chains, canonical consistency.
Technical SEOSecurity
HTTPS enforcement, HSTS, CSP headers, mixed content, X-Frame-Options, leaked credentials and third-party cookie exposure.
HeadersE-E-A-T
About/contact pages, author bylines, citations, editorial policy, privacy and terms, affiliate disclosures and YMYL detection.
Trust SignalsImages
Alt text, modern formats (WebP / AVIF), srcset, lazy loading, file size, responsive sizing and broken image detection.
MediaCore SEO
Title tags, meta descriptions, H1 structure, canonical tags, OG and Twitter Cards, robots meta directives.
On-PageLinks
Broken links internal and external, redirect chains, anchor text quality, orphan pages and dead-end page detection.
NavigationContent Quality
Word count, reading level, heading hierarchy, freshness, duplicate content and keyword stuffing detection.
QualityStructured Data
JSON-LD validity, Organization, Article, FAQ, Product, Review, BreadcrumbList, LocalBusiness and WebSite search schemas.
SchemaURL Structure
URL length, hyphens, lowercase consistency, stop words, keyword slugs and trailing slash normalisation.
ArchitectureMobile
Viewport configuration, touch-target sizing, font size, horizontal scroll and intrusive interstitial detection.
ResponsiveSocial · Local · Video · Legal · i18n · Analytics
OG image dimensions, social profiles, NAP consistency, geo meta tags, cookie consent compliance, hreflang, tracking deployment, consent mode, video schema and caption accessibility — across six further disciplines.
+ 6 disciplinesPart B — BrandMover Human Layer
80 strategic signals.
The layer the tools leave off.
A BrandMover strategist scores what no crawler reaches: whether your positioning is sharp and owned, whether your message converts a visitor in under 8 seconds, whether AI models recommend you when a buyer asks. These 80 signals are where the revenue is hiding.
Brand & Positioning
Is your promise sharp, owned, unmistakable?
- One-sentence value proposition above the fold
- Differentiated from named competitors
- Unique mechanism clearly articulated
- No undifferentiated buzzwords carrying the message
Messaging & Conversion
Does it turn a visitor into an enquiry in under 8 seconds?
- Primary CTA visible above the fold
- Benefit-led headlines — not feature lists
- Risk reversal present (guarantee, credit, free step)
- Objections pre-empted before the CTA
AI Answer Visibility — GEO / AEO
Will ChatGPT, Gemini and Perplexity recommend you when a buyer asks?
- Brand surfaces in AI Overviews for key buyer prompts
- Answer-first content format: question → direct answer
- Authoritative claims with citable, third-party sources
- Entity consistency — name, offer, positioning — across the web
- Organisation and FAQ schema parsed correctly by AI models
- AI share-of-voice tracked over time vs. competitors
Funnel & Lead Capture
Does a “yes” actually get captured and nurtured?
- Lead magnet / value-first capture present
- Booking calendar integrated and low-friction
- Thank-you step routes to the next action
- Nurture sequence exists for non-buyers
Visual Identity & Design
Does it look like a brand the market remembers?
- Colour palette consistent with brand tokens
- Above-fold composition guides the eye to the CTA
- Visual polish matches the price point of the offer
- No conflicting design systems across pages
Offer & Pricing
Is the path to buy obvious and frictionless?
- Pricing visible or a fast, clear path to it
- Low-commitment entry offer exists
- Clear value ladder — entry → core → premium
- Price anchored against the cost of inaction
Trust & Social Proof
Is there real proof at every decision point?
- Named testimonials with quantified outcomes
- Credentials and years-in-business shown
- Case studies with before / after framing
- Third-party review presence
Analytics & Attribution
Can you see what’s working and what’s leaking?
- Key conversions defined as events or goals
- Funnel and conversion path visible in reporting
- UTM convention documented for campaigns
- Baseline KPIs recorded for before / after proof
What You Receive
One report.
Complete signal.
The same rigour BrandMover brings to six-figure engagements — productised so any founder or marketing lead can start today.
Every check marked pass / fix / critical with severity and a 1–10 impact rank. Nothing elided.
Automated health score blended with the strategic layer into one indexed number — baseline for before / after.
The metrics that matter most to your category, baselined so every future gain is measurable.
Performance, accessibility, and AI answer visibility in a single layer — not three separate PDFs.
Strengths to amplify. Threats to close before a competitor exploits them. Framed as moves, not observations.
Every action scored by effort × impact and sequenced. One clear first move. No ambiguity about where to start.
BrandMover® · Est. 1988 · Sofia
One report. Every blind spot. A clear first move.
€680, fixed. Delivered in 5 business days. 300 checks. The same rigour as a six-figure engagement — productised so you can start today, not next quarter.
Run my audit →Credited in full against any BrandMover engagement booked within 30 days.
